This module will provide an opportunity to implement the advanced digital marketing strategies learned in the previous modules. You will go further and gain unparalleled success by learning to harness the power of artificial intelligence (AI) applications. As you work on the digital marketing simulation you will gain hands-on and practical skills within real-world scenarios.

Dive into search engine optimization (SEO) and search engine marketing (SEM) strategies and learn how to conduct keyword research to optimize website content and drive organic and paid search performance. By the end, you'll be equipped with the tools and knowledge to enhance business performance and make strategic marketing decisions based on data-driven insights. Learn email marketing techniques to engage and convert customers and realize the importance of online reputation management to excel in digital marketing and stay ahead of the competition.